Opondax Context Data delivers high quality insights about every website and every subpage on this website. This data allows you to make your targeting much more efficient, reduce costs and increase the ROI of your campaigns.
Our context data service delivers you with the following information about each page:
- IAB content categories
- and many more
How Opondax Context Data can help you
Oponda Context Data can easily plugged in to every adserver or targeting tool. With the data, you can then target your campaigns more specific, for example only deliver travel campaigns to travel websites and finance campaigns to pages with finance content. Having the targeting active will save you money that you would otherwise spend on untargeted and unnecessary impressions. This will increase your CTR, your conversion rate and your overall ROI.